First things first: Photoshop tutorials
Deke McClelland's Photoshop CS5 (one-on-one) video lesson tutorials:
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Copying and Changing the Source Image
Reproducibility is a central trait of digital media. Unlike older "analogue" mediums of mass production such as print-making (lithographs, silk screen, etching, etc), vinyl records, cassette tapes, videotapes, printing and publishing books, or even photographic prints, digital technologies allow us to make an exact replica of something, or at least an exact replica of it's appearance. If the original is a one-of-a-kind object, like a painting, then the replica is merely a "reproduction". But with certain media, such as photography and music, it is difficult or nearly impossible to discern the difference between a "copy" and an "original" - in other words, there can be multiple copies, each of which is equally an instance of the work.
This is true for digital photograph files, CDs, MP3s, DVDs, and all web media. From sampling to mashups, collage to subvertisements, contemporary artists, designers and content creators use and re-purpose pre-existing works as source material for the creation of new works, using digital technologies. If these works truly transform their source material, which often includes parts of copyrighted works, they are considered new and "original". In the digital age, new works are often created when more than one existing work is recombined in a new way, providing new visual relationships and new ideas.
Copyrighted content can be used in a new work of art because such creative use falls into the category of "fair use". Under the fair use portion of copyright law, limited copyrighted material can be used for transformative purposes (creating a new work of art) as well as for closely commenting upon, criticizing, or parodying the source material.
Andy Warhol |
Appropriation is a word that is used by media artists to describe the visual or rhetorical action of taking over the meaning of something that already exists and is already known, by way of visual reference.
For example, Andy Warhol famously appropriated the Campbell’s soup can's appearance to make large, iconic silkscreen prints. Warhol’s soup cans are an interpretation of the physical object. The visual reference to the original soup can is important, as the viewer needs this information in order to understand what meanings the new work might convey (this could range from a feeling associated with a popular American icon of comfort food, to repulsion at the commodification of domestic life). By transforming the size and graphic palette of the soup cans, as well as the context in which the viewer will encounter them (an art gallery as opposed to a grocery store), an advertizing logo and its significance as a cultural artifact become are called into question.
In art as well as design, the interpretation of the viewer is what "completes" the work.
A few images and artists to consider:
John Heartfield (1891-1968) Front Cover, photo montage. John Heartfield originally produced photomontages for Arbeiter Illustreite Zeitung (AIZ) in Germany. Heartfield (born Helmut Herzfeld; 19 June 1891 – 26 April 1968) was a pioneer in the use of art as a political weapon. His photomontages were anti-Nazi anti-Fascist statements. Heartfield also created book jackets for authors such as Upton Sinclair, as well as stage sets for such noted playwrights as Bertolt Brecht and Erwin Piscator. |
Title: You Are Not YourselfMedium: Photo collageSize: 182.9 x 121.9 cm |
Kruger is a conceptual artist and film critic. She received her education from Syracuse University, Parsons School of Design, and the School of Visual Arts in New York. Early in her art career, she was a graphic designer, art director, and picture editor in the art departments at Mademoiselle, House and Garden, and other publications. This greatly influenced her later work as an artist. Her highly recognized style combines images and text addressing cultural representations of power, identity, and sexuality while challenging stereotypes and clichés.
Kenneth Tin-Kin Hung: Occupy Wall Street posters http://www.tinkin.com/arts/occupy-wall-street/ Kenneth Tin-Kin Hung (Chinese: 洪天健; pinyin: Hóng Tiānjiàn, born 1976) is a Chinese-American new media artist who lives and works in New York. Hung's works are digital collages of popular culture and current events. His media includes hi-definition video animation, video games, net.art, digital graphics and mixed-media installations. Hung has been called the "John Heartfield of Digital Era". |
Andrea Champlin is a painter who lives in NYC. She uses digital media and methods of appropriation in her work, which can be found here: http://andreachamplin.com/ |
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